Feminine Phenoms: Drs. Katie Rodan and Kathy Fields
It’d be easy to tout them for their back-to-back billion dollar successes with Proactiv and Rodan + Fields.
It’d be even easier to celebrate how their life’s work reduced acne and reversed the signs of aging.
But what’s really worth recognizing is the 300,000+ women they have amped up by putting them on the path to entrepreneurship.
They did this with their ability to maximize the basic feminine element for success: CONNECTION.
Women succeeded in circles. Always have. Always will.
We have a natural multiplier effect that compounds when we collaborate with others.
So when Drs. Rodan and Fields sold their first blockbuster company (Proactiv), they returned to the market with a whole new business model.
They skipped the department store distribution and put their anti-aging products- and profits- straight into the hands of their market.
This empowered women to create income by sharing a product that helped them look and feel younger.
It also created a deep sense of community and purpose; something so many women are craving. I love seeing so many women lit up with their passion. Keep it up, ladies! Here’s my perspective on the impact of building a connection-based business:
💰Financial Independence: some do it for extra spending money, others have cranked it into a booming six-figure company, and some have created legit wealth for their families. When it comes to passive income, these women have set their families up for some impressive long-term residuals, even after they’re gone. Get it, girls!
🗝 Entrepreneurship: with a proven product and a turn-key approach, this allows women to grow a business by focusing on connection. No need to spend valuable ramp-up time and money on product development, inventory, branding, marketing, and everything else that goes with starting a business. It’s a really great option for business ownership if you’re feeling the entrepreneurial itch, but unsure where to start.
🤓 Business Savvy: I’m just gonna day it. Soooo many industries depend on getting initial business/ referrals from friends and family. Financial advisors, insurance sales, real estate agents, travel advisors… These women have found recurring/passive earning potential in a booming industry with an established company. I call that smart business sense. Way to be strategic, sisters!
🎉 Community: Have you seen them celebrate one another? I don’t know about you and your business, but no one is rolling up with a brand new Lexus for me when I hit a big goal. Their annual conferences look like a total blast and their group incentives create personal growth by encouraging one another to expand beyond their comfort zones.
🙌 Purpose: I can’t tell you how many of my friends credit Rodan + Fields for rediscovering themselves. For understanding what they are truly capable of. For giving them something tangible to strive for. For expanding into a version of themselves they never thought possible.
A company that can reverse the signs of aging?
A company that can do that AND ignite women to their fullest, best selves?
All👏 Day 👏 Long
Call it a clan, call it a network, call it a tribe, call it a family. Whatever you call it, whoever you are, you need one. -Jane Howard